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Gears of War
Gears Ink

Game Launch Campaign

Few franchises can boast the devotion of Gears of War. Other franchises may have more fans if the measure is total sales, but when it comes to visible devotion, nothing can match the passion displayed by fans who tattoo the logos, the weapons, and Marcus Fenix permanently onto their skin. The original Gears of War was released in 2006, and given how tattoos fade over time, there were many worn-looking pieces in need of a touch up. So, to coincide with the launch of the remastered game, fans tattoos were also remastered.