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PAM Cooking Spray
Swedish Chef

Re-launch Campaign

Prior to this campaign, PAM's messaging focused on avoiding failure in the kitchen. This campaign shows fearlessness in the kitchen by working with the most assured of all the celebrity chefs — Swedish Chef. There was no one better than a blind, incomprehensible Muppet who's frenetic in the kitchen to prove that anyone can conquer the kitchen.

Mini films were also created to tease the arrival of Chef.