Tor kologlu
DSC03431.jpg

Sunset Overdrive
The Unfilmable Game

Game Launch Campaign

Sunset Overdrive is a self-aware video game that defies all gaming conventions so it only made sense to defy those very conventions to advertise its launch.

Above is the full campaign case study and below is the full-length film.

Some photos from the set.

Here's the game's villain, a foul-mouthed marketing shill named Fizzie, in real life.

Here's the game's villain, a foul-mouthed marketing shill named Fizzie, in real life.

As a 50ft inflatable balloon, Fizzie became an actual marketing balloon at the E3 gaming conference where he insulted and interacted with fans.

As a 50ft inflatable balloon, Fizzie became an actual marketing balloon at the E3 gaming conference where he insulted and interacted with fans.

Then an attempt was made to get Fizzie in the Macy's Thanksgiving Parade. Also, Fizzie's social following was built by giving away nothing.

Then an attempt was made to get Fizzie in the Macy's Thanksgiving Parade. Also, Fizzie's social following was built by giving away nothing.

The campaign finale was Fizzie getting blown up in Alabama, but the photos are too sad to post.

The campaign finale was Fizzie getting blown up in Alabama, but the photos are too sad to post.