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Valentine's Day Off

Digital Campaign

The ask was to get Reddi-wip's messaging of sharing joy in the minds of consumers during a new holiday for the brand — Valentine’s Day. The idea was to share the joy of love on Valentine’s Day by creating a petition to make Valentine's Day a national holiday so loved ones could spend the whole day celebrating. The film was made practically using paper and other elements to craft the narrative. Due to some unforeseen external political forces, the campaign did not launch.