Developed a custom illustration system for Cost Plus World Market’s 2019 holiday campaign, designed to amplify the brand’s playful, eclectic personality. The concept centered on creating a cohesive visual world that felt whimsical, warm, and unmistakably World Market. I illustrated every element and built a flexible toolkit that extended across seasonal marketing collateral.

The result was a distinctive holiday identity that elevated the campaign while staying true to the brand’s unconventional voice.