Social Campaign

Facebook Communities

Every community has its own language. Its own rituals. Its own way of showing up for each other. The Facebook Communities Group exist to give those connections a place to live and grow. Behind every group name is something more human: people building belonging out of shared obsessions, mutual support, and small, everyday acts of care.

Each month, we turned the spotlight over to them. We partnered with illustrators to interpret real Facebook Groups through original social posts, transforming their stories, inside jokes, and identities into something visual, shareable, and lasting. Each piece was designed to feel native to the feed while celebrating what makes every community distinct.

Not ads about communities. Artifacts of them.

Community isn’t just something you join. It’s something you make together.