Video Game Launch
Halo Infinite. Become Master Chief.
Master Chief has always been a vessel every gamer can step into each time they play the game. We turned Xbox’s iconic hero into a mirror for the many faces and diversity of Halo fandom. In Become Master Chief experience, the face behind the visor was revealed for the first time, and it is all of us.
Project Note: I was not on the team during the concept’s ideation. I was brought on to the team at the start of the site design and production phase.
Chief Creative Officer: Scott Duchon
Creative Director: Brad Meyers
ACD Copywriters: Andy Holdeman, Steve Couture
ACD Art Directors: Alper Kologlu, Tor Kologlu
Sr. Digital Producers: Neile Weeks, Alex Healy, Amy Rodier, Justin Visser
Sr. Producers: Christine Hurty, Matt Moran, Pip Malone
Digital Creation Partner: Superhero Cheesecake