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Sunset Overdrive is a self-aware video game that defies all gaming conventions so it only made sense to defy those very conventions to advertise its launch. A common game marketing technique is to create a live-action trailer, but the problem was that Sunset Overdrive is practically impossible to recreate in real life. So we decided to create a live-action trailer anyway, and let's just say things got interesting.
We also recreated the game's foul-mouthed marketing shill, Fizzie, in real life. As a 50ft inflatable balloon, Fizzie became our interactive marketing balloon at the E3 gaming conference where he insulted and interacted with fans.
On Twitter, we attempted to get Fizzie into the Macy's Thanksgiving Day Parade. Over the course of the #LetFizzieIn campaign, we increased @FizzieSays Twitter following from a few thousand to over 10K. Fizzie made people laugh, cry and got people excited even when Fizzie literally gave away nothing.
Few franchises can boast the devotion of Gears of War. Other franchises may have more fans if the measure is total sales, but when it comes to visible devotion, nothing can match the passion displayed by fans who tattoo the logos, the weapons and Marcus Fenix himself permanently onto their skin.
The original Gears of War was released nine years ago, and given how tattoos fade over time, we knew there were many worn-looking pieces in need of a touch up. So, much like the game has been remastered, we’ve remastered the tattoos of Gears fans.
Television & Online Content
Using a Phantom Flex attached to a McLaren 12C driving at 120 mph around the track, we brought to life 680 individual frames of actual Forza Motorsport 5 gameplay. When the exact speed was hit by the driver, Tanner Faust, the frames animate like a gigantic, life-sized zoetrope creating the world of Forza Motorsport 5. The entire effect was captured in camera and used no VFX.
After the shoot, we gave away the 680 gameplay frames used to create FilmSpeed. Each frame was signed by the director, Jeff Zwart, and Tanner Faust and given away via social channels to loyal Forza Motorsport fans.
Natural Defense dog food is filled with the right combination of nutrition, making it the food dogs would make for themselves if they made their own food.
Our goal was to encourage people to stop buying puppies online because those puppies are often from puppy mills. We wanted to pull back the veil of buying online with the truth in a way that didn't make people feel crappy or guilty.
We wanted to turn Reddi-wip into the equivalent of the World Series champagne celebration for little leaguers. To launch the idea, we found two rival teams and surprised the winners a 500 can Reddi-wip celebration. And because Reddi-wip is all about sharing joy, we had a little surprise for the losing team as well.
Instead of visualizing all the crazy things lottery winning can buy you, we wanted to find out from actual people what they would do if they won. So we asked them and visualized the answers as various infographics. One graphic tracked the words used most frequently and the word used most is "help." The results flipped the notion of the lottery being a selfish indulgence into quite the opposite.
On an extremely limited budget, CSN California wanted to promote key Sharks games in Bay Area newspapers. Since CSN is known for their in-depth coverage on Bay Area sports teams, we went way, way in-depth on each match-up. Each ad shows why the Sharks were likely to dominate the each opponent, giving Sharks fans a fun, yet scientifically-accurate pre-game analysis.
Hawaii and Alaska seem to get the short end of the stick when it comes to US cartography. On most US maps, the 49th and 50th state float haphazardly somewhere in the Gulf of Mexico, if they are fortunate enough to make it on the map at all. And about 0% of the time are they drawn to scale. This project gives the states the cartographic representation they deserve.
It doesn't make sense, but it looks bananas.
It's near impossible for an art director to design his or her own wedding invitations, which it means it is impossible for an art director couple to design their own invitations. By some magical force or lapse in the time-space continuum, two art directors created their own wedding invitations and lived happily ever after. Photos by A Fist Full of Bolts.
Annie and Jake married in Guerneville's Dawn Ranch. Photos by Kate Harrison.
I am an art director currently living in San Francisco. I fancy flowers, plants, United States geography, the National Hockey League, spelling out acronyms, and having an extremely tidy workspace.
My work has been awarded by D&AD, Cannes Lions, One Show and featured by Communications Arts, Laughing Squid, Huffington Post, Thrillist, Fast Company, Gizmodo, Design*Sponge, boingboing, and Daily Wh.at.
2015 _ Current | San Francisco
Senior Art Director
2012 _ 2015 | San Francisco
2008 _ 2012 | San Francisco
2007 | Boulder
1998 _ 2001 | Maui
2006 _ 2008 | Richmond
2002 _ 2006 | Boulder
Journalism + Mass Communication
Interested in working together or just want to talk about hockey? Send me a note, and I'll get back to you as soon as possible.